2026 Virtual Red Kettle Corporate Challenge | The Salvation Army of Coastal Alabama

This Christmas, Don’t Just Ring the Bell. Be the Bell.

2026 Virtual Red Kettle Corporate Challenge

Turn Your Employees Into Virtual Bell Ringers

The Christmas season is a time when our community comes together to help our neighbors in need. The Salvation Army of Coastal Alabama invites local businesses, corporations and organizations to take part in the 2026 Virtual Red Kettle Corporate Challenge.

Create a virtual team, invite employees to become Virtual Bell Ringers, and challenge them to raise money through their personal networks. Employees can share their Virtual Kettles by email, text and social media—so friends, family, customers and business contacts can participate wherever they are.

Join the Challenge Explore Partnership Levels

Simple to join. Powerful together.

How It Works

Give your team an easy way to rally colleagues, customers, friends and family around a shared goal.

1

Your company joins the campaign

The Salvation Army establishes your company’s Virtual Kettle Team.

2

Employees become Virtual Bell Ringers

Each participating employee creates an individual fundraising page connected to your company’s team.

3

Employees set a fundraising goal

We recommend a $500 individual goal, but employees can set a goal that works for them.

4

Employees share their Virtual Kettle

They invite friends, family, coworkers and their social networks to support The Salvation Army.

5

Your company tracks the results

Employees compete individually while working together toward your company’s overall goal.

6

Your company can match the money raised

A corporate matching gift can double the impact of employee and community donations.

The challenge

Small Acts. Big Community Impact.

Imagine 20 employees each raising $500 through their personal networks. Together, your team can reach a $10,000 fundraising goal—and a corporate matching gift can help take the impact even further.

Illustrative example based on the campaign’s suggested employee goal and matching-gift opportunity.

Potential total impact

20 employees × $500 = $10,000

Plus a potential corporate matching gift of $5,000

$15,000

raised to help individuals and families throughout Coastal Alabama.

Corporate partnership levels

Choose Your Level of Participation

Partner with The Salvation Army of Coastal Alabama to encourage employee engagement and help neighbors in need this Christmas.

Community Bell Ringer
$1,000
  • Corporate Virtual Kettle Team
  • Employee participation opportunity
  • Company recognition
  • Social-media recognition
  • Campaign impact report
Bell Ringer Partner
$2,500

Everything in Community Bell Ringer, plus:

  • Employee fundraising challenge
  • Kettle Kickoff recognition
  • Customized company recognition graphic
  • Opportunity for employees to participate in physical kettle ringing
Christmas Hope Partner
$5,000

Everything in Bell Ringer Partner, plus:

  • Corporate matching opportunity
  • Featured campaign recognition
  • Leadership bell-ringing opportunity
  • Customized employee fundraising campaign
  • Detailed post-campaign impact report
Holiday Champion
$10,000+

Everything in Christmas Hope Partner, plus:

  • Premier campaign recognition
  • Featured corporate partner recognition
  • Executive/leadership recognition
  • Customized Virtual Kettle campaign
  • Employee engagement strategy
  • Special recognition at a Salvation Army event or campaign presentation
Discuss a Partnership

Matching gift opportunity

Double the Impact

Your company can make an even greater difference by matching employee and community donations. Matching gifts give employees an additional reason to participate and encourage donors to give because they know their contribution can have twice the impact.

Example of a matching gift

Employees and their networks: $10,000

Corporate matching gift: $5,000

Total community impact: $15,000

For employees

Become a Virtual Bell Ringer

You don’t have to stand beside a red kettle to make a difference. This Christmas, you can ring the bell from anywhere.

  • 1. Create your Virtual KettleUse the link provided by your employer to create your personal fundraising page.
  • 2. Set your goalWe recommend $500, but you can choose a goal that works for you.
  • 3. Make it personalAdd your photo and tell people why you’re supporting The Salvation Army.
  • 4. Share your KettleSend your link to friends, family, coworkers, customers, vendors, church and civic groups, and your Facebook, Instagram and LinkedIn contacts.
  • 5. Ring the bell!Every donation brings your company closer to its goal and helps The Salvation Army serve people in need throughout Coastal Alabama.

Ready to spread the word?

Your Personal Fundraising Message

Copy and personalize this message to invite your network to support your Virtual Kettle.

🔔 I’m Ringing the Bell for The Salvation Army!

This Christmas, I’m proud to be a Virtual Bell Ringer for The Salvation Army of Coastal Alabama.

I’m helping raise money to provide hope and assistance to individuals and families in our community who need a helping hand.

My personal goal is $500, and I’d love your help reaching it!

Would you consider making a donation to my Virtual Red Kettle?

Every gift—large or small—can make a difference for someone right here in Coastal Alabama.

Thank you for helping me help my neighbors this Christmas!

🔔 Please support my Virtual Kettle:
[Insert your personal Virtual Kettle link]

Let’s see what we can accomplish together!

[COMPANY NAME]

Be part of the challenge

Help Bring Hope to Coastal Alabama

Bring your employees together around a meaningful goal this Christmas. Join the 2026 Virtual Red Kettle Corporate Challenge and help The Salvation Army support individuals and families in our community.

Get Started Contact The Salvation Army