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2026 Red Kettle Kickoff Sponsorship Opportunities

The Salvation Army New Jersey Division's 2026 Red Kettle Campaign

Each year, The Salvation Army’s iconic Red Kettles mark the beginning of the holiday season, bringing hope, help, and joy to thousands of individuals and families across New Jersey.
 
Kettle Kickoff is more than an event.
It is the official launch of the Red Kettle Campaign, one of the most recognized charitable traditions in the country. This moment sets the tone for the entire season of giving by uniting communities, inspiring generosity, and raising critical funds that support our neighbors when they need it most.

Event Location and Time: The Bridgewater Commons Mall on Saturday, November 21 from 1-3PM

Will you help us meet the increasing needs of families in our communities?

Become a Sponsor 

Become a Salvation Army Red Kettle Sponsor

When you support the Kettle Kickoff, you’re not just sponsoring an event. You’re helping power an entire season of impact.

  • Funds raised through the Red Kettle Campaign help provide:
  • Meals for families facing food insecurity
  • Emergency shelter for those experiencing homelessness
  • Holiday assistance for children and families
  • Youth programs that provide mentorship, meals, and safe spaces
  • Utility and rental assistance to prevent crisis situations

2026 Kettle Sponsorship Levels

See Sponsorship Levels Guide for more information on benefits for each level.

Platinum Sponsor

$25,000.00

"Kettle Kickoff presented by [Your Company]", premier logo placement on all materials, naming rights for the event, inclusion in press releases and media outreach, speaking opportunity at kickoff, featured in email campaigns + social media, branded activation opportunity at event, VIP bell ringing experience (launch moment), priority employee volunteer scheduling, custom impact report post-campaign

Gold Sponsor

$15,000.00

Prominent logo placement on all event materials, recognition in select media and promotional outreach, featured recognition in email campaigns and social media, opportunity for on-site brand presence or activation, bell-ringing opportunity for leadership team, priority employee volunteer engagement opportunities, recognition during the kickoff event, and inclusion in post-campaign impact summary

Silver Sponsor

$10,000.00

Prominent logo placement on event signage, recognition in marketing materials and email campaigns, social media features and tagging, bell-ringing opportunity for leadership team, employee volunteer engagement opportunities, and inclusion in post-campaign impact summary

Bronze Sponsor

$5,000.00

Logo on event signage, social media recognition, opportunity to participate in bell ringing, and employee volunteer opportunities

Bell Ringer Sponsor

$2,500.00

Name listing on event materials, social media recognition, and optional volunteer participation

Community Sponsor

$1,000.00

Social Media Recognition, optional volunteer participation

To discuss partnership, contact Qulonda Stuckey, Director of Corporate and Foundation Giving, Qulonda.Stuckey@USE.Salvationarmy.org or 908.851.8228.