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Email

Email

To subscribe to receive territorial emails (deployed to all GLD and central territory subscribers through our email vendor Merkle) click here and enter your contact information.

To stay on the email list, you will want to engage with any emails that you receive from The Salvation Army Great Lakes Division or michigan@email-salvationarmymidwest.org. This means opening all emails and clicking on the content within it. Because we only send emails to our engaged audience, there is a chance you may stop receiving them if you do not interact with the material.

How to request an email to go to local stakeholders

THQ Emails to Donors

  • Merkle (a digital agency) handles content and deployment of all of these emails
  • Their emails cover a variety of things like donating to specific programs, volunteering, holidays, etc. planned in advance with an overall marketing strategy for the year
  • Once a week every Tuesday of the month (sometimes Thursdays)
  • A member of the GLD digital marketing team will send a weekly update outlining which territorial emails will be sent to subscribers.

AdHoc Emails from DHQ (How to request an email to go to local stakeholders)

  • Email Divisional Digital Marketing Specialist for help planning, creating and deploying local email sends
  • Emails can go out on any day other than a THQ email
  • DHQ submit emails to Merkle 7 business days in advance, which dictates the below timeline
    • This means that DHQ needs at least one week notice to prepare the email, on top of the 7 business day Merkle requirement (in case graphics need to be made, edits, approvals from DHQ/corps)
    • Essentially, you need to fill out this with email details **two and a half weeks (12 business days)** in advance
    • For example, if you needed an email to go out on April 18, the form would need to be submitted by April 2 to get the email prepared and submitted to Merkle on time.

Email Signatures

Full email policy can be found in Section 32 - Information Technology, Minute #10, Part #1, 11/1/2011, Revision Date 7/27/2021

Required:

Name
Rank
Title/Appointment
Address
Telephone Number(s)
Salvation Army Web Address

Example:

NAME
Rank or Title
The Salvation Army Great Lakes Division
Corps Appointment Name
Address
City, MI Zip
p: 123-123-1234 x 123 c: 123-123-1234
SAwebsite.org