The Salvation Army and Nick Cannon Invite Americans to Share Their #RedKettleReason

Nov 11, 2015

Giving Spree will be featured on NBC’s TODAY   


ALEXANDRIA, Virginia (November 11, 2015) – After a successful launch in 2014, The Salvation Army will continue to encourage Americans to share their reasons for giving this holiday season with the hashtag, #RedKettleReason. New this year, The Salvation Army will award one lucky winner of The Salvation Army Giving Spree Contest with a paid trip to New York City to participate in a “Giving Spree,” to buy toys and necessities to benefit a Salvation Army program in their community. The Salvation Army Giving Spree shopping event will be featured on TODAY.

Actor, producer, musician and Salvation Army supporter, Nick Cannon, will join the winner during the Giving Spree shopping event.

“When approached with the opportunity to work with The Salvation Army, there was no doubt in my mind that I had to do it. This organization was there for me and my family when I was younger, and now it’s my turn to give back,” Nick Cannon said. “ I can’t wait to hear all of the personal stories and connections to The Salvation Army and be able to experience the Giving Spree alongside the winner.” 

To enter, upload a video to Twitter sharing your reason for supporting The Salvation Army using the hashtags #RedKettleReason and #GivingSpreeSweeps. On Giving Tuesday, December 1, six finalists will be announced and the national voting period will begin at The winner will be revealed the week of December 7 and flown to New York City to shop for toys and necessities for The Salvation Army.

Throughout the season, those who share their #RedKettleReason and those who enter The Salvation Army Giving Spree Contest can view their posts and others on to learn why the rest of America is giving. The site will also feature an interactive mosaic and map of the conversations happening on social media, along with an easy way to donate to the Army.

“We hear stories all the time about people remembering the first time they donated to the kettles as a child. Many times, it was their first exposure to giving and understanding what that word truly means,” said Lt. Colonel Ron Busroe, national community relations and development secretary. “The Salvation Army wants to encourage parents and families to share these moments online through #RedKettleReason. People donate for all different reasons and these are the types of conversations we hope to ignite this year through #RedKettleReason and the Giving Spree.”

During the holiday season, nearly 4.2 million people rely on The Salvation Army to provide their families with a warm meal on Christmas Day or toys for their children. Donating to the Red Kettles also allows the Army to serve nearly 30 million people a year by providing over 10 million nights of shelter and roughly 57 million meals a year, along with substance abuse recovery programs, after-school programs, and emergency shelter for children and families in need.

To donate to the 125th Red Kettle campaign, Americans can drop dollars and coins in the Red Kettles found in front of retail stores and on street corners, give $10 by texting KETTLE to 80888, or visit

For information on contest rules and regulations, visit:

More About the Red Kettle Campaign

The 125th annual Salvation Army Red Kettle Christmas campaign kicks off with award-winning country music star Luke Bryan’s LIVE performance at AT&T Stadium during halftime of the Dallas Cowboys game against the Carolina Panthers on Thanksgiving Day, November 26.

The Tuesday after Thanksgiving is the fourth annual Giving Tuesday, a day that encourages charitable giving during the holiday season. Not only will the Giving Spree Contest finalists be announced on Giving Tuesday, but The Salvation Army will also participate in a variety of activities to encourage supporters to find a Red Kettle, donate and share their #RedKettleReason.

On December 5, The Salvation Army will host its sixth annual Rock the Red Kettle concert at L.A. LIVE in Los Angeles. A free concert featuring talented young artists, the Rock the Red Kettle concert engages younger donors and educates them about The Salvation Army.

From its humble beginnings as a program started by a Salvation Army captain in San Francisco in 1891, the Red Kettle campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. As part of the campaign, more than 25,000 Salvation Army volunteers throughout the country ring bells and solicit donations to the Red Kettles.


About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Approximately 30 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index ( For more information, go to or follow on Twitter @SalvationArmyUS.




NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Open only to legal residents of the 50 US or DC who are 13 or older.  Entries accepted from November 9, 2015 at 12:00am CST and ends November 27, 2015 at 11:59pm CST. Limit one entry per person.  For Official Rules, including odds and prize descriptions, visit Sponsors: The Salvation Army.

NBCUniversal Media, LLC is not a sponsor of The Salvation Army Red Kettle Reason Giving Spree Contest and is not associated with the administration of the contest in any way.