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Cricket Wireless and The Salvation Army Launch "Likes for Tikes" Campaign to Raise $50,000

Funds raised will go towards the purchase of toys for children in need

ATLANTA, Nov. 8, 2018 - Cricket Wireless and The Salvation Army have teamed up to launch its second “Likes for Tikes” campaign to give children in need something to smile about this holiday. Anyone can contribute by clicking “like” on a participating Cricket Wireless retail store’s Facebook page. Cricket will donate $1 for every “like” – up to $50,000 towards the purchase of toys.

“Every child deserves to wake up with a smile and a gift under the tree,” said Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless.  “We want to give as many kids as possible that experience and take some pressure off of parents who are working hard to provide for their children.”

The “Likes for Tikes” campaign will run Nov. 9 – Dec. 9. Cricket elves will use the money to purchase toys in each participating market and deliver them to a local Salvation Army distribution center.

“We are so grateful for Cricket’s commitment to serving families in need through The Salvation Army. With their help, many low-income children went to school this year equipped with school supplies, and now many more will wake up on Christmas morning to toys under the tree, ” said Lt. Col. Ward Matthews, Secretary for National Community Relations and Development for The Salvation Army.

If you are interested in contributing in the form of a like on a Cricket authorized retail store Facebook page, click here to find a participating location nearest you.




Cricket Wireless
Cricket brings more value with a simple, smarter, friendly wireless experience on our reliable nationwide 4G LTE network that covers more than 99% of Americans*. Our easy-to-understand and affordable service plans include monthly taxes and don’t require an annual contract. And our top-brand phones at affordable prices give our customers something to smile about. Visit to learn more or find a store near you. Stay up-to-date with the Cricket Newsroom, and connect with us on Facebook and Twitter.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2018 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

*Based on coverage in U.S. licensed areas. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage.


About The Salvation Army

The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the United States. More than 25 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army are used. For more information, go to or follow us on Twitter @SalvationArmyUS.