The Salvation Army Kicks Off 124th Red Kettle Campaign During Cowboys Thanksgiving Day Game

Nov 27, 2014

Organization shares #RedKettleReason in honor of 18-year partnership  

ARLINGTON, Texas (Nov. 27, 2014) –The Dallas Cowboys will kick off the 124th annual Salvation Army Red Kettle Campaign when the Gene and Jerry Jones family makes this season’s first official kettle donation at halftime of the nationally televised Cowboys Thanksgiving Day game on FOX against the Philadelphia Eagles. For the past 18 years, the Dallas Cowboys have helped The Salvation Army kick off the campaign, which has raised more than $1.8 billion in that time. 

For the official campaign kickoff, Jerry Jones, owner and general manager of the Dallas Cowboys, and wife Gene will make their annual “kettle drop” – which is the inaugural donation to the Red Kettle Campaign – at the start of halftime. The Jones Family has made the kettle drop each year since 1997, when the Cowboys and The Salvation Army began their partnership.

The focus of this year’s national Red Kettle Campaign is to encourage Americans to share their reasons for giving by using #RedKettleReason in social media posts. The Dallas Cowboys will share their #RedKettleReason before halftime on FOX to signify the official kickoff of the Red Kettle Campaign. Fans who share their #RedKettleReason may also be featured during halftime of the Cowboys Thanksgiving Day game. 

Charlotte Jones Anderson, executive vice president and chief brand officer for the Dallas Cowboys, shared her #RedKettleReason. “I choose to support The Salvation Army because the Army is a great team of people who are fighting to make a difference in the lives of those who need it most,” she said. “The Salvation Army is close to my heart, and my family has worked with the organization for decades. #RedKettleReason is a great way for people to recognize and talk about all the good the Army does to serve America’s most vulnerable all year long.” Anderson recently concluded a three-year term as chairman of The Salvation Army’s National Advisory Board alongside fellow board members Gene and Jerry Jones.

Those who share their #RedKettleReason online through Facebook, Twitter, Instagram and YouTube can see their posts on The site serves as a hub for #RedKettleReason conversations around the country and features an interactive mosaic of pictures, videos and information. 

“It’s been truly inspiring to see every #RedKettleReason shared from around the country. It proves that giving is a universal language,” said Lieutenant Colonel Ron Busroe, national community relations and development secretary for The Salvation Army. “We know that for many, the choice to donate is a sacrifice, and we’re very happy to see why people choose to support the Army and those it serves. So far, we’ve seen posts from celebrities, Salvation Army officers and even the entire Cowboys team, and we hope to see many more posts using #RedKettleReason from everyone who supports The Salvation Army in any way this holiday season.”

Red Kettle Kickoff is just the beginning of an exciting holiday season for The Salvation Army. In addition to #RedKettleReason, more than 25,000 Red Kettles are stationed at storefronts and street corners nationwide, and there are many other ways to get involved:


  • Rock the Red Kettle Concert: On Saturday, Dec. 6, some of music’s rising young stars will take the stage at L.A. LIVE in Los Angeles for the fifth annual free concert hosted by The Salvation Army and produced by Ned Specktor of Specktor Media. Headliners Becky G and Shawn Mendes will be joined by R5, Josh Levi, Bea Miller and Exist Elsewhere. A live stream of the concert will be available on
  • Walmart Fill the Truck Toy Drive: On select weekends, from Nov. 28 through Dec. 14, participating Walmart stores across the country will collect toys and coats for children.
  • Papa John’s Red Kettle Cookie: From now until Dec. 28, Papa John’s is offering a Red Kettle Cookie, a unique holiday twist to their popular treat, the Chocolate Chip Cookie.  A portion of the proceeds from the cookie will be used to support The Salvation Army’s funding. In addition, Papa John’s will offer 25 percent off regular menu priced orders for everyone who donates to The Salvation Army through and shares a reason of their own with their following. John Schnatter, founder of Papa John’s will share his #RedKettleReason today, “Because The Salvation army works to make people’s lives better.”
  • Russell Stover Candy Tin: Now in stores at freestanding Russell Stover locations, $2 from the purchase of these commemorative candy tins featuring The Salvation Army logo will be donated to The Salvation Army. 
  • Online Red Kettle: Throughout the season, Americans can become virtual bell ringers by starting their own Online Red Kettle at
  • Text-to-Give: For the mobile donor, it’s easy to give $10 by texting the word “KETTLE” to 80888 and replying “YES.”*
  • Angel Tree: To support an Angel in your town, contact your local Salvation Army by entering your zip code at
  • Volunteer: For more ways to volunteer and give back, visit to find a local corps.

From its humble beginnings as a San Francisco donation collection by Salvation Army Captain Joseph McFee in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round. 

About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through a range of social services: providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to 

About Gene and Jerry Jones Family Foundation 
In the area of community service, Gene and Jerry Jones Family Charities’ mission is built on a philosophy of helping those who don’t have the strength, the resources or the means to help themselves. As a sports entity that has enjoyed unprecedented success and recognition for more than four decades, the Dallas Cowboys feel a strong obligation to transfer that championship tradition and the magic that it creates to the bigger purpose of making a difference in the community. More information about the Dallas Cowboys is available at

For more information about The Salvation Army and Red Kettle Kickoff, please visit, or   

*A one-time donation of $10 will be added to your mobile phone bill or deducted from your prepaid balance. Message and data rates may apply. All charges are billed by and payable to your mobile service provider. Service is available on Verizon Wireless, AT&T, Sprint and T-Mobile. All purchases must be authorized by account holder. By participating, you certify that you are 18 years or older and/or have parental permission. Donations are collected for The Salvation Army and subject to the terms found at Privacy policy: Text STOP to 80888 to stop; Text HELP to 80888 for help.